Peran Teknologi Informasi dalam Menunjang Proses Logistik bagi Penyelenggara Pos di Era Digital (Kasus di Batam, Semarang, Jakarta, dan Mataram)
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Abstract
Perkembangan perdagangan elektronik (e-commerce) berdampak pada potensi peningkatan ekonomi melalui distribusi pengiriman barang bagi penyelenggara pos dan logistik. Untuk menunjang percepatan e-commerce pada sektor pos dan logistik, maka diperlukan gambaran kondisi peran TI dalam perusahaan. Gambaran tersebut dapat memberi informasi awal bagaimana implementasi TI yang dilakukan di perusahaan penyelenggara pos memberikan dampak terdahap daya saing dan keunggulan perusahaan di era e-commerce. Penelitian ini dilakukan melalui wawancara kepada responden perwakilan high manajerial pada 19 perusahaan yang memiliki ijin penyelenggaraan pos di 4 kota besar di Indonesia yaitu Kota Batam, Jakarta, Semarang dan Makasar. Berdasarkan hasil pemetaan dalam IT Strategic Impact Grid dari perusahaan yang menjadi responden, diketahui bahwa mayoritas perusahaan di luar kota Jakarta berada di mode Support, di mana penggunaan TI hanya dilakukan untuk kegiatan pendukung bisnis. Sedangkan perusahaan yang berlokasi di Jakarta umumnya berada di mode Factory yang mengimplementasikan sistem handal karena sebagian besar proses bisnis utama sudah online. Kurangnya e-leadership dan keterbatasan investasi TI merupakan hambatan utama bagi perusahaan pos dan logistik untuk dapat menginplementasikan TI bagi perusahaan. Strategi yang diusulkan terkait peningkatan kapasitas TI perusahaan pos dan logistik untuk dapat berkontribusi pada potensi pasar e-commerce di Indonesia yaitu dengan membangun e-leadership, pemanfaatkan plaform sistem operasi virtual bersama untuk mengatasi hambatan investasi teknologi, serta peningkatan kapasitas SDM TIK.
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