LITERASI MASYARAKAT PADA ACARA SIARAN HIBURAN TELEVISI DI KOTA SURABAYA
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Abstract
Abstrak
Siaran hiburan di televisi semakin mudah didapatkan, tersedia dimana-mana hingga memenuhi ruang publik.
Oleh karena itu masyarakat dituntut untuk dapat memilih program siaran secara bijak karena setiap program
selain memiliki dampak positif juga negatif. Penelitian yang mengambil lokasi di Kota Surabaya ini dilaksanakan
dengan pendekatan kuantitatif melalui survey. Penelitian ini mengetengahkan rumusan masalahan : (1).Sejauh
mana pengetahuan masyarakat tentang fungsi,karakteristik dan keragaman konten media televisi. (2).Seberapa
jauh tingkat kemampuan masyarakat dalam memilih dan memilah program hiburan di televisi yang bermanfaat
bagi dirinya dan lingkungannya. Hasil penelitian menunjukkan bahwa masyarakat sudah cukup cerdas dan jeli
dalam mengidentifikasi dan memilih siaran hiburan yang mereka tonton di televisi.
Abstract
Entertainment programmes on television are easier to obtain, its availability fills the public area. Therefore
the society is expected to be able to choose broadcasted programmes wisely as each programme has positive
and negative effects. The research, which took place in Surabaya, was done by using the quantitative approach
survey. The research questions are aimed to answer: (1) to what extent is the society’s knowledge concerning
the function,characteristic and contents of television. (2) To what extent is the level of the society’s capability in
choosing and sorting out the benefit of entertainment programmes for the people and their environment. The
research result showed that the society is quite smart and sharp in identifying and choosing the entertainment
programmes they watch on television.
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