Development Strategy for Telematics Small and Medium Industries in Indonesia

Abstract

The telematics industry that is included in the national industry development policy. Electronic and Telematic Industries projected growth twice in 2025. The telematics industry is also included in the Nine SMEs that are a priority to be developed. The telematics industry is even part of the creative industry that absorbs about 13,000 workers. The national telematics industry is grouped into five groups, namely the office equipment industry, software, animation, games, and embedded. The strategy for developing   Telematics SME’s is based on the position of the industry in its strength map. The five industry groups have been mapped into 4 developing quadrants. The office equipment industry is included in quadrant 1, with an expansive strategy such as increasing production and market share. The game and embedded industries map into quadrant 2, the strategy developed is proactive such as strengthening promotion and innovation. The software industry enters quadrant 3, the strategy developed is consolidation, such as strengthening human resources, infrastructure, and business institutions.  While the animation industry entered quadrant 4, the strategy developed was to defensive, namely managing production cost efficiency, strengthening the domestic market, and increasing the competency of human resources. Human resource development has received special attention in the development of  SME’s telematics. The skills of human resources in the telematics business may not be doubted, but recognition of competencies is a distinguishing factor in efforts to provide quality assurance to customers.